For those who haven't guessed already, this photo-series is a way of visualizing the pun: "to bare it all".
This series makes use of "projection photography" which is a technique in which digital images are projected onto a model, using a mini-beamer, and the photos are shot in a darkened room. In this case, various images of bears---real bears, teddy bears, gummy bears, dancing bears and psychedelic bears---were projected onto a model, Noa. To my surprise, "Kuala bear" used to be Noa's nickname when she was younger, so I suppose she was destined to be the mama-bear for this shoot. If you'd like to see the full series, download the PDF here.