This series was initiated as a collaborative effort between a model, Kim Jones, and me. Kim, who had a geometric tattoo on her chest, suggested that we make portraits of her covered completely in tattoos. She contacted her tattoo artist, Matteo Polleli, who agreed to create a whole-body tattoo for her that he would project onto Kim using a mini-beamer while I photographed her.
A tattoo on a small part of a body typically stands out and makes a statement about the person who is wearing it. By contrast, once a tattoo covers a large portion of the body, it takes on a life of its own. The theme for the whole body-tattoo that Matteo and Kim devised was "camouflage". The tattoo was to serve as camouflage to make Kim a part of an imaginary digital world.
In this day and age, almost everything is digitalized--this process goes so far, that our everyday lives become digital realities. The tattoo comes from a long, traditional history.Bringing the tattoo into the digital world is a way of signalling that digital creations follow a process that is very much like a tattoo---creating irresistible designs and then covering the subjects with them until one cannot tell the two apart.